Deaf-Hearing Chart Sample Article Example | Topics and Well Written Essays - 500 words

Deaf-Hearing Chart Sample - Article Example However, their ability to acquire visible-gesture communication is much greater. This shows that the common ancestors of chimpanzees and humans had a substantial capacity for communication with visible gestures. The evolution of grammar and syntax is explained by the authors using semantic phonology. In this concept, hands are prototypical nouns, and their actions are prototypical verbs. When this hand acts on the other hand, the second hand acts as the object. The modern sign languages originate in societies when certain conditions are present; among a group of deaf people, and in situations where speaking is prohibited or impossible (p. 312). Some examples are French Sign Language (FSL), American Sign Language (ASL), and Nicaraguan Sign Language (NSL) (p. 313). However, whether this ability to create language and grammar is innate or acquired from society is still controversial (p. 315). The chapter â€Å"What is a Language?† looks into the characteristics of a language. The first argument is that a language contains symbols and grammatical signals. In other words, there are words or signs representing something else and grammatical structures to show how the symbols are related (p. 31). However, these grammatical signals vary from language to language. The next point is that every language contains relatively arbitrary symbols and grammatical signals. While some symbols are iconic, some are arbitrary. The point is that without a certain degree of arbitrariness, it will not be possible to talk about a number of things. Some examples are abstract things like love, beauty and faith (p. 39). Finally, the conclusion is that a language is a system of â€Å"relatively arbitrary symbols and grammatical structures that change over time† and that is used by â€Å"members of a community† to interact with each other, to convey ideas and to transmit culture (p. 44). ASL had its origin in the year 1817 when Gallaudet and Clerc established the

Marketing Skills Essay Example | Topics and Well Written Essays - 1500 words

Marketing Skills - Essay Example It is also concerned with anticipating the customers' future needs and wants, often through market research." These are the main key factors on which one should concentrate and thus opening the new doors of success in the field of marketing and in this field one should be adaptive to innovations and able to grasp the marketing trends and finally understanding the graph of success & failure of the best applied method. "Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards." But before choosing the advertising media one should concentrate on the following questions and try to answer these questions - What target markets I am trying to reach with my ads What would I like them to think and perceive about my products (this should be in terms of benefits to them, not you) What communications media do they see or prefer the most Consider TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighborhood newsletters, etc. What media is most practical for me to use in terms of access and affordability (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast) Lastly, successful advertising depends very much on knowing the preferred methods and styles of communications of the target markets that you want to reach with your ads. A media plan and calendar can be very useful, which specifies what advertising methods are used and when. "Effective copywriting (also known as business writing) is any writing that sells a product, a service, or even a person. The radio commercial you hear on your way to work is an example of copywriting. The sales letters and advertisements you receive in the mail are examples as well. Even the billboards you see on the highway are examples of copywriting. In other words it means the effective use of words to communicate a sales message. The objective of is to generate leads which are in turn converted to sales. It's only a way, how much footage a person can earn for his products through his ads or the way he presents it to the whole world i.e. attracting customers with the help of words within fractions of seconds." Some strategies are: - 1) Use attention grabbing text to keep users in the site. 2) Avoid making the