Functional Health Pattern Essay Example | Topics and Well Written Essays - 500 words - 1

Useful Health Pattern - Essay Example Useful Health Pattern is utilized during the time spent gathering information that are useful in detailing the conclusions and creations of arranging. Network Health Assessment (CHAT) article, addresses issues related with network nursing and finding, and how wellbeing advancement activities ought to be actualized and assessed. With the accentuation of current issues about wellbeing advancement among individuals, medical attendants need to get associate with different exercises that ought to be utilized in the advancement of different medical problems in the public eye. It is significant for the understudies undertaking baccalaureate to get familiar with the surveying procedure of the network these empower them to advance network wellbeing needs (Rankin et al, 2005). In the senior degree of the advancement course, understudies for the most part work in little gatherings while evaluating a network. They create nursing tips and plan intercessions putting together them with respect to determination. Every one of the understudies chosen the wellbeing advancement in the network, execute and assess the outcomes (Fitzpatrick and Meredith, 2006). The information assortment was used to secure usable and significant data about the customer populace and society’s wellbeing. The devices used to get the information are as per the following; right off the bat, demographical information obtained through enumeration information, offices, magazines, site, and general wellbeing division. The tables utilized included age, sex, ethnicity, people according to the estate, a structure of the house, training fulfillment, level of salary, and access to wellbeing offices. The table was to be remembered for the task. In the portrayal of the task, one needed to decipher the information utilized in the tables. Also, Windshield Survey was utilized to discover all the subtleties and data important while getting information.

Comprehensive Argument Analysis Coursework Example | Topics and Well Written Essays - 750 words

Extensive Argument Analysis - Coursework Example At last she restricts the National Council for Adoption’s insights for quantities of potential new parents by recommends they may even be including Hilary Clinton among them. Misrepresented explanations of this sort show an away from against the dependability of the National Council for Adoption. The creator recommends that urging individuals to pick appropriation would include intimidation and tormenting, utilizing the 1950s as her model. Anyway she neglects to give genuine and solid instances of how this would happen today. She neglects to investigate the likelihood that reception rates could be improved by more noteworthy accessibility of data and setting up it not as a dishonorable decision however one which a lady could be glad to make. Her contention is in this manner obscure. I don't discover this source dependable. The tone is excessively pretentious and the creator sets herself up as excessively restricted to the legislature to give her contentions believability. She additionally assaults restriction insights without giving any of her own to make a solid contradicting case. The premises are that the measurements refered to by the National Adoption Council (which contends that 1-2 million Americans need to embrace) are imperfect. This is on the grounds that the National Adoption Council remembers for this figure any individual who even telephones to enquiry about appropriation. She reasons that the figure is ‘bound to be’ a lot littler utilizing the reason that solitary 2,193 Chinese infant young ladies were embraced by Americans in 1995 I accept the author’s premise that not all individuals who telephone for data can be considered as genuine new parents is sound thus the insights for potential new parents is over-expressed. Anyway on the grounds that she doesn't give her very own factual wellspring she has no chance to get of knowing whether the ‘true’ figure would satisfy the need or not. Her reference of Chinese young ladies selections to help her case is additionally frail and an illogical conclusion. A white couple may not have any desire to

Blog Archive Stanford GSB Essay Analysis

Blog Archive Stanford GSB Essay Analysis Many candidates will welcome the new Stanford questions or, more particularly, the new page limits, which reduce the page-count by about half. Some found it challenging to write truly exploratory and reflective personal statements as opposed to experiential statements, (What matters most to you vs. Discuss a leadership experience) and Stanford probably recognized that in past years quantity of pages did not correlate or maybe even had an inverse correlation to quality of thought. Whatever the reason, Stanford has changed the page count and added some additional options to explore specific experience â€" an applicant friendly decision that will likely result in more applications to the program. * Essay A: What matters most to you, and why? (Recommended length is 3-4 pages, double-spaced) This question is intensely personal so before you start writing you should definitely give your topic some serious thought. You should absolutely not attempt to string together a bunch of unrelated experiences highlighted in your HBS and Wharton essays; if you are truly committed to creating a distinct application, you will find it difficult to manufacture a theme about what is most important to you. Thus, it is essential that you determine what it is that is truly important to you, so that it comes out clearly and compellingly in your essays. We always brainstorm in depth with our candidates, pushing them to think about their psychological and philosophical motivations behind certain goals, before helping to determine Stanford themes. We can’t emphasize this enough you should not make a snap decision. Even after we have identified themes, we encourage candidates to speak with those whom they are closest to in order to discuss the ideas we have generated; this step will help valid ate deeply personal and authentic themes and lead to a distinct essay. Once you have challenged yourself and identified your main theme you should not just write a bunch of anecdotes supporting your idea. The best Stanford essays are explorations, where there is analysis of decisions, motives and successes/failures. In other words, your anecdotes are a means to personal exploration and not an end in and of themselves. If you are just telling a bunch of stories and trying to tie in the conclusions, you are probably not analyzing your experiences, but are forcing a theme upon the reader â€" a decision that will be transparent. * Essay B: What are your career aspirations? How will your education at Stanford help you achieve these? Stanford’s career essay was more open-ended in the past; this essay is now more conventional and follows the pattern of most other schools. Still, you will notice that Stanford does not ask for short and long term goals, but for career aspirations, allowing you to be more philosophical. Short and long term goals can be somewhat confining; Stanford’s “aspirations” essay is similar to HBS’s “vision” essay â€" “aspirations” allows for flexibility and enables you to give a more broad and reasoned sketch of your goals. Once you have provided this sketch, you will need to explain precisely how Stanford will help you achieve your goals. Again, this is not an opportunity to sing the school’s praises; you want to connect the school’s resources with your professional goals and learning objectives. You must explain how Stanford has the resources to bridge your dreams/goals and reality. Because these questions most often cover very similar ground, I have created a document on personal statements that should help regardless of application. Please feel free to contact â€" info@mbamission.com â€" for a copy. (Recommended length is 2-3 pages, double-spaced) * Essay C: Short Essaysâ€"Options 1-4 Please answer two of the questions below. In answering each question, please tell us not only what you did, but also how you did it. Describe what you felt, said, and thought during these experiences. Tell us the outcome, and describe how people responded. Your responses should describe experiences that have occurred within the last three years. Option 1: Tell us about a time when you did something that was not established, expected, or popular. (Recommended length is 1-2 pages, double-spaced) In this essay, you will have an opportunity to show that you are an independent thinker, capable of finding your own “true” path or adhering to morals and principals that you hold dear particularly when those who exercise influence are advising you otherwise. By setting up a clear picture of what was expected and then contrasting your choice, not only by showing your actions, but offering your reasoning and thoughts, you have the opportunity to create a compelling picture of yourself as a strong-minded “hero”. (See: The type of fellow who would never end up on the cover of the Wall Street Journal bringing shame to Stanford). Option 2: Tell us about a time when you felt effective or successful. (Recommended length is 1-2 pages, double-spaced) The key is to this essay is to offer not just any example of success, but one of your most compelling and then transition into an in depth analysis of your emotions and feelings. Beware of clichés about pushing yourself to new limits or going beyond expectations. Again, the Stanford application is one where they truly want to get to know your thoughts, not just your achievements, so we recommend exploring your thoughts beyond the surface level and challenging yourself to differentiate through self-awareness. Option 3: Tell us about a time when you had a significant effect on a group or individual. (Recommended length is 1-2 pages, double-spaced) In this essay, you will need to show a clear cause and effect relationship, between your actions and the resulting implication for others. A successful essay will show how you took specific steps to produce the desired results, focus on the results themselves and then, most importantly, add a reflective element, explaining the personal significance or learning, via the experience. This is a leadership essay and while it does not demand that you exemplify rousing “Churchillian” leadership, the goal is to show how you exercise your influence and bring about a new and better reality. Option 4: Tell us about a time when you tried to reach a goal or complete a task that was challenging, difficult, or frustrating. (Recommended length is 1-2 pages, double-spaced) In answering this question, you have the opportunity to show resilience and determination, but these are the most obvious traits that you can offer â€" a successful essay will offer more. It is vitally important that you not delve into cliché here â€" the reader needs to understand that you took creative actions in a distinct manner. The simple act of overcoming is not enough â€" the reader needs to understand your thought process and how you used your personality to affect change. Note: It is possible to write a successful essay using an example in which you did not achieve your goals; the end result is not as important as the creative actions you took to succeed. Share ThisTweet Blogroll

Report for potential investors in tesco plc - Free Essay Example

Sample details Pages: 8 Words: 2302 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? The purpose of this report is for potential investors who are considering buying shares in Tesco plc. The report creates an overall picture of Tescos financial position and provides an assessment of Tescos performance over the last three years. The information used to assess the financial position of Tesco was gathered from the Annual report of the last three years. This information was downloaded from the official Tesco website. From that, the ratios were calculated from the financial statements within the report. Results Ratios 2004 2005 2006 Change (%) Don’t waste time! Our writers will create an original "Report for potential investors in tesco plc" essay for you Create order      Return on capital employed 13.99% 14.77% 17.29% 19.09% increase Net profit Margin 5.17% 5.76% 5.78% 10% increase Asset Turnover 2.72 times 2.56 times 2.99 times 9.03% increase Current Assets 0.56 times 0.57 times 0.52 times 8.77% decrease Quick Ratio 0.35:1 0.35:1 0.33:1 05.71% decrease Gearing Analysis 35.35% 34.52% 28.38% 19.72% decrease Interest Cover 7.75 8.31 9.46 18.08% increase Earning per share 15.05p 17.44p 20.07p 25.01% increase Dividend Cover 2.13 times 2.29 times 2.57 times 17.12% increase Introduction The aim of this report is to provide an assessment of the companys performance over the three year period to a group of potential investors in the company. So this report will use nine financial ratios which are useful for the investors to help them to identify and highlight area of good and bad performance of the company and area with significant change. Therefore this report will consist: brief overview of the history of Tesco and Then it will analyse the profitability, liquidity, investment analysis of Tesco plc. The report will also advice potential investors on whether shares in this company would be a good investment. Brief Background on Tesco plc It is best known that Tesco Company is the leading retailer in the UK and one of the largest food retailers in the world. The retail industry is a highly competitive market. Tesco competes with a wide range of retailers with a wide range sizes and there face increased competition from UK retailers as well as international operators. Tesco also sell non food goods such as electrical goods and clothing. In general Tesco is a successful profitable company which attract investors to invest in the company. General Financial Analysis It is well known fact that the financial ratios become important for investors to help them whether they should buy shares in the business, sell them, or hold on shares which already own them. Therefore ratios analysis helps investors to identify and highlight area of good and bad performance of the company and area with significant change. In addition, financial ratios explain the relation between different figures in the financial statements consequently we could calculate hundred of ratios fro a set of financial statements, because of this we need to know which ratio provide a good and useful information for the investors , the ratios which are applied incorrectly they may be completely useless and misleading. However if they are used correctly they are useful for understanding the performance of the company and interpreting the company account. Ratios describe the relationship between different items in the financial; however the relative usefulness of each ratio depends on what aspects of a companys business affairs are being investigated. In this case of Tesco plc, there are four elements of ratios that are been analysed. These are Profitability, Liquidity and Investment analysis. Return on Capital Employed (ROCE): The ROCE is an important measure of the profitability of a company. This is because it is a popular indicator of management efficiency by contrasting the net profit generated by the company with the total capital employed (traditionally, total capital employed in this case has been taken to be the long term funding). It does not only incorporate the funds the shareholders have invested, but also funds invested by banks and other lenders, and therefore shows the productivity of the assets of the group. ROCE = PBIT ÃÆ'Æ’-100 Capital employed 2006 = 2,280 ÃÆ'Æ’-100 9,444 + 3742 = 17.29% 2005 = 1,952 ÃÆ'Æ’-100 4,563 + 8,654 = 14.77% 2004 = 1,729 ÃÆ'Æ’-100 7,990 + 4,368 = 13.99 These calculations show that the return on capital employed has been on steadily increasing for the past three years. For 2006, the ROCE is 17.29% which is 1.94 % above the average for the three years. This indicates that Tesco is using its invested resources more efficiently and that by comparing with other leading retailers, they ROCE are higher. This shows that this figure is more likely to be acceptable to potential investor. Comparison on Return on Capital employed Year Tesco plc J Sainsbury plc Morrisons 2004 13.99 7.99 6.01 2005 14.77 -2.56 5.1 2006 17.29 3.73 -5.63 Average  15.35 3.053333333 1.826667 Net profit margin is another widely used ratio in the assessment of company performance and in comparison with companies in the same industry. Net profit margin = Profit before exceptional items, interest tax ÃÆ'Æ’-100 Revenue (turnover) 2006 = 2,280 ÃÆ'Æ’-100 39,454 = 5.78 % 2005 = 1,952 ÃÆ'Æ’-100 33,866 = 5.76 % 2004 = 1,735 ÃÆ'Æ’-100 33,557 = 5.17 % From the calculation, it shows that net profit margin has been increasing slightly which shows Tesco have kept control of its expenses. Group sales have increased consistently through 2004/05 by 9.4% and in 2005/06 by 14.33%. (Note: in order for comparisons, two different figures were used in 05 sales due to the implementation of IFRS while the comparison for 04/05 was accounted under the standard of UK GAAP). As for PBIT, there was not much increase in 2004/05, however between 2005/06 there was an increase of 14.16 %. Comparison on Net profit Margin Year Tesco J Sainsbury plc Morrisons 2004 5.17% 3.23% 6.19% 2005 5.77 -0.99% 2.12% 2006 5.78 1.43% 2.17% Average  5.573 0.012 0.035 This shows Tesco average on net profit margin for the past three years is way above the averages of other leading supermarkets. This illustrates that in 2005 and 2006, Tesco profit margin is miles ahead. From this it can be concluded that it is a profitable company which has kept control of its expenses. The Asset Turnover is a measure of how much sales are generated by the capital asset base of a company. Asset turnover = Revenue (turnover) Capital employed For Tesco plc, asset for the three years are as follows: For 2006 = 39,454 13,186 = 2.99 times For 2005 = 33,866 13217 =2.56 times For 2004 = 33,557 12,358 = 2.72 times this shows that asset turnover is slightly increasing. This is due to the fact that revenue has increased considerably from  £33,557 in 2004 to  £39,454 in 2006 Comparison on Asset Turnover Year Tesco plc J Sainsbury plc Morrisons 2004 2.72 2.47 0.98 2005 2.56 2.57 2.59 2006 2.99 2.61 2.59 Average  2.7566667 2.55 2.053333 This shows that Tesco is above the average asset turnover for the market. From this it can be concluded that Tesco is generating more sales from its capital base. Liquidity Analysis It is clear that liquidity ratios analysis important to the investors as liquidity ratios related to the capacity of business to pay its short term debt as become due, therefore the focus is on the relationship between current assets and creditors due within one year, since these measure short term sources of cash and short term calls on that cash, there are two commonly used ratios which highlight such a situation: Current ratios (current assets/current liability) The current ratio measure the relationship between the companys current assets and its current liability in Tesco Companys balance sheet shows the current asset for 2006 3991 and current liability of 7518, the current asset for 2005 3224 current liability 5680, for 2004 current assets 3139 current liability 5618 Current ratios = currents assets Current liabilities For 2006 = 3919 7518 = 0.52 times For 2005 = 3224 5680 = 0.57 times For 2004 = 3139 5618 = 0.56 times It can be seen from the results the current ratio for Tesco company is stable between 2004 and 2005, however it fell slightly in 2006, this is because of the fact that there was an increase in current liabilities. Quick ratios (Current assets inventories) / current liabilities The quick ratios ignore the stock and concentrates upon those assets which can be turned into cash, the quick ratios important for investors who want to take share in Tesco Company where stock is turned over quickly and the sales are mainly on a cash, consequently the quick ratios compares liquid current assets with current liabilities. For 2006 = 3919 1464 7518 = 0.33: 1 For 2005 = 3224 -1309 5680 = 0.35: 1 For 2004 = 3139 1199 5618 = 0.35: 1 As it can be seen from the results the quick ratios test follow much the same trend on average over the three years of 0.34, which shows low level of resources are tied up in inventory. It can also be concluded that Tesco does not have any cash flow problems and therefore the company is using its resources well. Gearing Analysis An important determinant of a companys capacity to develop is its funding structure. This very important as it enables the company to assess its capacity to satisfy its long term commitment. The financial structure of a business is an important consideration when assessing the financial health of any entity. The most commonly used structure is the Gearing ratio, which quantifies the relationship between debt and equity. The higher the ratio then the more vulnerable the company is perceived to be this is because there is a high and fixed call on its profit before equity can be satisfied. This means that a company that has high gearing will has deal with its long term commitment such as long term debt and this in turn means they will be less fund for payment such as dividend for shareholders. Gearing Ratio = Long Term Debt ÃÆ'Æ’-100 Capital Employed For 2006 = 3742 ÃÆ'Æ’-100 9444 + 3742 = 28.38% For 2005 = 4563 ÃÆ'Æ’-100 8654 + 4563 = 34.52% For 2004 = 4368 ÃÆ'Æ’-100 7,990 + 4,368 = 35.35 % From these calculations, it shows that the long term debt has been decreasing steadily for the past couple of years while on the other hand the equity of the company has been increasing steadily, which indicate the finances of the company as moving towards equity and less on debt. Interest cover ratio: It is important to recognize that the interest cover ratio is important for investors as they measure the amount of profit available to cover interest payable. The high interest cover ratio it means that the company or business is easily able to meet its interest from profit. in the same way a low value from interest cover ratio it means that the business is in danger to meet its interest obligations therefore the profit available to the shareholder will be very low. In Tesco company the measure of interest cover ratio as follow: Interest cover ratio = profit before interest and tax Interest charge For 2006 = 2280 241 = 9.46 For 2005 = 1952 235 = 8.31 For 2004 = 1729 223 = 7.75 The measure of interest cover ratio of Tesco within the last three years tells us that the company maintaining increase in interest cover ratio 7.75, 8.31, 9.46 as a result Tesco is able to meet its interest from the profit therefore the profit are sufficient to pay the interest it owes and the profit available to the shareholder increased from 1729m in 2004 to 2280 in 2006. Investment Analysis Potential investors who want to buy shares in a company want to be able to have the information they require to compare the benefit from their investment. There are two measures of benefit to the investor: One is the profit of the period (usually referring to the profit available for the ordinary shareholders). The other is the dividend, which is the amount actually paid to the shareholders. Earning Per Share (EPS) EPS is a widely used measure of business performance and progress, and importantly the percentage change from year to year should be monitored for the trend. It explains to an investor the kind of return they could receive for each share during the accounting period. Therefore, it is important ratio as earning per share works out the average amount of profits earned per ordinary share issued. In accordance with FRS 14 Earnings per share, EPS must be disclosed on the face of the income statement. This means that when producing financial statements compan ies must disclose the EPS figures for investors to see. EPS = Earnings (profit) Number of equity share in issue For 2006 = 1,570 7,823 = 20.07p For 2005 = 1,344 7,707 = 17.44p For 2004 = 1,100 7,307 =15.05p As it can be seeing there has been a steady increase of EPS for the past of years. This indicates that potential investors would have an attractable return on there shares Dividend Cover The dividend cover ratio is another important ratio for potential investors as it measures the proportion of available profits which are issued to shareholders and the amount which is reserved by the company. In another words, the dividend cover ratio tells the investor how easily a business can pay its dividend from its profit. Dividend Cover = Profit after tax Ordinary dividend For 2006 = 1,570 609 = 2.57 times For 2005 = 1,344 587 = 2.29 times For 2004 = 1100 516 =2.13 times The measure of dividend cover ratio of Tesco plc for the last three years has shown a steady increase. It increased slightly from 2004 to 2005 and again in 2006. A high dividend cover means that a company can easily afford to pay dividend. For the last year (2006), the dividend covers shows that for every  £2.57 made in the profit,  £1 was issued to the shareholders Investment Advice Sales have risen by 14.94 %to  £39,454m Pre-tax profits are up by 24%, with earning per share increasing by 25% in 2006 from 2004. This result shows the excellent performance from all aspects of Tesco strategy. This is an extract from the Directors report for 2006: The directors recommend the payment of a final dividend of 6.10p per ordinary share, to be paid on 14 July 2006 to members ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. Together with the interim dividend of 2.53p per ordinary share paid in December 2005, the total dividend for the year will be 8.63p compared with 7.56p for the previous year, an increase of 14.2% This shows that Tesco plc strong performance is been implemented in dividend as can be seen in the increase of payment. Tesco faces strong competition from other leading supermarket, however with the management strategy implemented by Tesco and their huge experience which has given them good image (every little help!) and trust in the market as a leading retailer. Therefore, it will be worthwhile investment for those who are interested in earning money through share price fluctuations to invest in Tesco. Conclusion This report has used nine ratios to analyse and interpret the financial position of Tesco plc. There are many other ratios that could be used and will also assist in the interpretations of the financial accounts. Although there are limitations to ratio analysis such as; ratios are based upon past performance and hence there are historical data. However ratio analysis is one of the best ways to analyse the financial performance of a company. This is because, it allows managers to spot any problems and therefore concentrate resources on that area. If ratio analysis is interpreted the right way then it can be useful tool of results which can be understood by accountants and non-financial users such potential investors.

Gypsy Moth (Lymantria dispar)

The World Conservation Union ranks the gypsy moth, Lymantria dispar, on its list of 100 of the Worlds Most Invasive Alien Species. If you live in the northeastern U.S., you will heartily agree with that characterization of this tussock moth. Accidentally introduced to the U.S. in the late 1860s, the gypsy moth now consumes a million acres of forest each year, on average. A little knowledge about this insect goes a long way toward containing its spread. Description Gypsy moth adults, with somewhat drab coloring, may escape notice unless they are present in large numbers. Males are capable of flight and fly from tree to tree looking for mates among the flightless females. Sex pheromones guide the males, who use large, plumous antennae to sense the chemical scent of females. Males are light brown with wavy markings on their wings; females are white with similar wavy markings. Egg masses appear buff-colored and are laid on the bark of trees or other surfaces where the adults have pupated. Since the female cannot fly, she lays her eggs close to the spot where she emerged from her pupal case. The female covers the egg mass with hairs from her body to insulate it from the winter cold. Egg masses laid on firewood or vehicles add to the difficulty of containing the invasive gypsy moth. Caterpillars emerge from their egg cases in spring, just as tree leaves are opening. The gypsy moth caterpillar, like other tussock moths, is covered in long hairs giving it a fuzzy appearance. Its body is gray, but the key to identifying a caterpillar as a gypsy moth lies in the dots along its back. A late-stage caterpillar develops pairs of blue and red dots - usually 5 pairs of blue dots in the front, followed by 6 pairs of red dots. Newly emerged larvae crawl to the ends of branches and hang from silk threads, letting the wind carry them to other trees. Most travel up to 150 feet on the breeze, but some can go as far as a mile, making control of gypsy moth populations a challenge. Early-stage caterpillars feed near the tops of trees during the night. When the sun comes up, the caterpillars will descend and find shelter under leaves and branches. Later stage caterpillars will feed on lower branches, and maybe observed crawling to new trees as defoliation spreads. Classification Kingdom: AnimaliaPhylum: ArthropodaClass: InsectaOrder: LepidopteraFamily: LymantriidaeGenus: LymantriaSpecies: dispar Diet Gypsy moth caterpillars feed on a huge number of host tree species, making them a serious threat to our forests. Their preferred foods are the leaves of oaks and aspens. Adult gypsy moths do not feed. Life Cycle The gypsy moth undergoes complete metamorphosis in four stages: egg, larva, pupa, and adult. Egg: Eggs are laid in masses in late summer and early fall. Gypsy moths overwinter in the egg cases.Larva: Larvae develop within their egg cases in the fall, but remain inside in a state of diapause until spring when food is available. The larvae go through 5 to 6 instars and feed for 6 to 8 weeks.Pupa: Pupation typically occurs within the crevices of bark, but pupal cases may also be found on cars, houses, and other manmade structures.Adult: Adults emerge in two weeks. After mating and laying eggs, the adults die. Special Adaptations and Defenses Hairy tussock moth caterpillars, including the gypsy moth, can irritate the skin when handled. The caterpillars can spin a silk thread, which helps them disperse from tree to tree on the wind. Habitat Hardwood forests in temperate climates. Range The gypsy moth has been spotted in nearly every state in the U.S., though populations are heaviest in the northeast and Great Lakes region. The native range of Lymantri dispar is Europe, Asia, and North Africa. Other Common Names European Gypsy Moth, Asian Gypsy Moth Sources Gypsy Moth in North America, US Department of AgricultureGarden Insects of North America, by Whitney Cranshaw

Homelessness And Homelessness Homeless Adults With...

I. Introduction Homelessness occurs all too often among those suffering from severe mental illness. In the following studies, some unsettling statistics are given, such as 20% of all schizophrenics are homeless, and schizophrenics are ten times likelier to become homeless than non-schizophrenics. People with mental health problems are often unable to keep a job, act responsibly with money and maintain overall stable lives if not supported properly. For those left on their own, they often succumb to homelessness. Schizophrenics, in particular, are at risk because of their paranoid tendencies and delusions, and issues keeping their finances stable. Despite the overwhelming statistical evidence, there is more to learn about the connection between schizophrenia and homelessness. What factors directly cause their homelessness and what can be done to prevent a decline into homelessness? II. Literature Review a. Trajectories of Recovery Among Formerly Homeless Adults with Serious Mental Illness Recovery from serious mental illness is an arduous but not unattainable goal. To better understand the recovery process, this study asked, â€Å"Are there changes in participant’s recovery trajectories over time?† and â€Å"What is the lived experience of recovery over time?†. Participants were recruited from two supportive housing programs in New York City. Participants had to have been homeless, abused substances, been newly housed through the program, been diagnosed with a DSM axis I diagnosisShow MoreRelatedCauses Of Homelessness1405 Words   |  6 Pageshelp the homeless population, we must understand their mental health and behavioral needs. The information they all share in common are the factors why a specific type of population became homeless. 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Marketing Planning Inner West of Sydney

Question: Discuss about the Marketing Planning for Inner West of Sydney. Answer: Introduction Royal Oak is a pub in inner west of Sydney that is located in state of New South Wales. The pub is famous for the canopy of oak trees with an outdoor setting of beer garden. The oak hotel has number of bars that includes Nineteen Thirty Six, Bar and Grill, the garden bar and the garden pavilion. It is one of the best pubs in Sydney. The main threat of the pub in Oak hotel is from its competitors. To run a pub it is essential for the firm to follow the legal standards as set by the government. Economy of Australia and the choice and lifestyle of Australians also affect the business environment (Oakshotel.com.au. 2016). Figure: The Oak Hotel (Source: Oakshotel.com.au. 2016). Situation Analysis Market and industry: Various external and internal factors affect the business. The Oak Hotel functions in a perfectly competitive market where there are large number of buyers and sellers. It functions in a food and beverage industry where the lifestyle of people has a great role to play. Oak hotel has its specialization in sell of beer (Royal Oak Great Ayton. 2016). Competitors: The major threat of the Australian pub is from its competitors. The competitors of The Oak Hotel that has its specialization in the selling of hard drinks are Le pub, 3 Wise Monkeys, Courthouse hotel and the Union hotel. It is essential for the pub to formulate strategies that helps the pub achieve competitive advantage. The marketer can use various strategies to achieve competitive advantage such as lowering the price of food and drinks, improving the ambience of pub, or introducing a new technique for the entertainment of people such as Karaoke (Turnbull 2013) Customers: The customers of Oak hotel are both men and women of Sydney. It not only includes the local people of Australia but also people from outside such as tourists and travelers. Pub of Oak hotel is famous worldwide. Hence, it attracts many tourists. The hotel mainly concentrates on high income customers due to the class that it holds. It is essential for the pub to form a particular target group of customers to attract as much tourists as it can (Cabras et al. 2016). External and internal factors: The external factors that affect the business of pubs is the environmental, economical, political and social factors. Environmental factor such as weather greatly affects the business such as in case of sunny weather the sale of beer is high while in case of rainy season the pub encounters fewer customers due to the open house. The internal factors such as behavior of employees, income of consumers and lifestyle of people affects the business of pubs (Royal Oak Great Ayton. 2016). SWOT analysis Strengths : The ambience of Oak hotel includes a garden with a canopy of oak trees It is one of the best pubs in Sydney. It is one of the oldest pubs in Australia. The pub is situated at the heart of the city that makes its feasible for people to visit. It not only provides drinks but also food to the customers. Weakness The main weakness is from its competitors. The pub is situated in an open area that makes it difficult for operation in bad weather condition. The turnover rate is high in pubs. It has a specific target market. Employee theft is high in case of pubs. Opportunities The pubs have opportunities to expand in local markets. It also has opportunity to expand its target customers (Wilson et al. 2012). Threats The threat of pubs is from the competitors. The pubs also face threat of closing down. New entrants hurt the operations and function of pub in the market. The threat is from the weather conditions. Marketing objectives Marketing objectives are the goals that are set by the pub that includes increasing sales, increasing brand awareness, improve relationship with customers and target new customers. The marketing objectives of the organization are: The objective of the pub is to increase its customers and give them pleasure and good experience. Its objective is to help the customers taste good and tasty food and give them a new experience. The objective of the Oak hotel is to achieve competitive advantage from its competitors and maximize the customer satisfaction. It also aims at increasing the profit and the revenue. Marketing objectives are the goals that are set by the organization before formulating strategies. It aims at improving the service and experience of customers (De Mooij 2013). Marketing strategies Marketing strategies are the strategies that are used by the organization to achieve the set target and goals. This includes market segmentation, positioning strategy and competitiveness. Market segmentation is the classification and categorization of markets based on factors that they hold in common. It is often segmented based on various factors such as demographic segmentation that is based on sex, age, population size and income of the people. The other market segmentation is behavioral segmentation, cultural segmentation and geographical segmentation. The Oak pub tries to achieve competitive advantage by concentrating on the service and the experience that it provides to its customers. The positioning strategy is the unique brand image that it creates (Bouvier and Nisar 2013). The oak pub ensures that the customer that visit the pub do not have bad experience and ensure that the same customers visit again to gain new experience. This will help the organization build an image of trust with its customers and will also help in promotion of the pub. The strategies of the pub focus on specific target group. It mainly targets the people who like to gain new experience. Working class are the target customers of oak pub. It is essential for the pub to expand its target group to other cities as well. It also targets travelers and tourists so that the pub is able to promote its ser ice in international market as well. Marketing mix Marketing mix is a marketing tool that is used to analyze the four Ps of organization that is price, place, promotion and products. Products: the products prided by the Oak hotel are food and beverages. The beverages include both hard and soft drink. The Oak hotel concentrates on providing premium beer, a mixture of drinks, cocktails and fine dining foods and snacks. It not only concentrates on providing a wide range of products but also concentrates on improving the services (Jones and Rowley 2012). Price: the price of the services and products that the organization is uniform in nature. The aim of the pub is to keep the prices of the products that it provides low in order to attract many customers. It aims at covering the cost and making some profit. The organization follows the product line pricing strategies to set the prices of products. The firm launches special offers on special occasions to attract customers (Hollensen 2015). Place: the Oak hotel is located in the heart of Sydney. It is situated in the heart of neutral bay in Sydney. The pubs at The Oak hotel have outdoor setting and retro look that is close to the Harbor Bridge. The pub is attraction for mainly the local people of Sydney though it concentrates on people from other cities of Australia as well. Promotion: various promotion techniques are used by the hotel to promote the service that it provides such as advertisement, direct sales, word of mouth, use of social media and internet and other techniques (Huang and Sarigll 2014). Role of social media in rating pubs Social media such as advertisement on twitter, facebook and other social sites plays an important role for the promotion of service provided by the pub. The company has a page in facebook that is used to build relationship with customers. The rating given by the customers also holds importance and it helps the other customers get reviews of the particular organization. High rating attracts major tourists (Gordon 2012). The company has the website of its own that is used to increase consumer awareness. Budget and profitability analysis Variable Expenditure Advertisement $2000 Social media $3000 Formulation of marketing strategy $10000 Gathering information for gaining competitive advantage $5000 Expenditure for charitable purpose $1500 Environmental security $3500 The expected revenue from the marketing strategy is $1 billion and the expenses of the firms is as mentioned in the above table for the formulation of marketing strategy. Monitoring and control Monitoring the strategies after formulation and implementation is essential. It is essential to ensure that cost of strategies is low and eradicate risks that they encounter while the implementation. Monitoring helps the company ensure that the strategies are leading the company achieve its goals. Motivation is necessary to motivate the marketers to help them achieve goals and objective. The performance can be measured by using social media metrics and gather information. Conclusion Various external factors such as political, environmental, social and economical factors affect the business. The report investigates a pub, its customers, and the factors that make it attractive. This includes the food, drink or the ambience of the pub. Formulation of proper marketing strategy plays an important role for the success of the organization. References Bouvier, L. and Nisar, T.M., 2013. Changes in the marketing and operational capacity of retail sector firms through corporate securitization.Journal of Financial Services Marketing,18(1), pp.53-64. Cabras, I., Higgins, D. and Preece, D. eds., 2016.Brewing, Beer and Pubs: A Global Perspective. Springer. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jones, R. and Rowley, J., 2012. Food marketing: the public house sector.Worldwide Hospitality and Tourism Themes,4(3), pp.255-270. Oakshotel.com.au. (2016).The Oaks Hotel - Great steaks, craft beers functions. [online] Available at: https://www.oakshotel.com.au/ [Accessed 13 Sep. 2016]. Royal Oak Great Ayton. (2016).Home - Royal Oak Great Ayton. [online] Available at: https://www.royaloakgreatayton.co.uk/ [Accessed 13 Sep. 2016]. royaloakdoublebay. (2016).The Royal Oak hotel. [online] Available at: https://royaloakdoublebay.com.au/ [Accessed 13 Sep. 2016]. Turnbull, J., 2013. Some garden references in the Sydney office library of Walter Burley Griffin and Marion Mahony Griffin.Australian Garden History,24(4), p.16. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill.